The aim of the directory is to provide an avenue for members to advertise the goods and services offered by their businesses at no cost. Business categories are not limited and the directory would be updated frequently on the GECCU website.

The business directory is the ‘brain-child’ of Sharlene Charles, who compiled the businesses as a Caribbean Credit Union Development Educators (CaribDE) Project. Through this initiative the General Employees’ Co-operative Credit Union Limited seeks to facilitate the link between business owners and prospective customers. It is hoped that both businesses and members would benefit from this venture.